If you have ever seen someone surf a 30 foot wave…
You will probably ask yourself the same question I did.
“How did you do that?”
How does a person get to the point where they are confident enough to try that?
It is terrifying to watch.
What makes it so terrifying is our human ability to picture ourselves in the same position.
Of course when we insert us into the scene we are picturing a person who has likely never surfed a 30 foot wave.
When the surfer drags her board out of the ocean I had to ask…
Me: that was incredible! When did you get to the point where you one day said ok…I am ready for a 30 footer tomorrow?
Surfer: I never had to ask myself that, it just naturally happened.
Me: So… one day you casually just woke up, grabbed the board and said today is the day?
Surfer: Not really… even the day I did it I did not make a conscious decision to try it… I just did it.
Me: I don’t think I could ever just do something that dangerous with out preparing myself. You are brave.
Surfer: Not really. I have been practicing so long that this is just what I do. Everything I do prepares you for everything we do. You could have done the 30 foot wave a year before you actually did it… but the wave was not there then. Or at least, you were not out here at the right time to see it. Now we see them all the time so we ride them all the time. It’s just what you do now.
Me: …we? me? I do not surf.
Surfer: You do now…
It was a dream.
One of those dreams where you realize you are in a dream at the very end.
Right before you wake up.
I think sleeping me was right.
If we keep taking small actions and learn from each, we are constantly preparing ourselves for the next thing.
Small actions broken down.
One wave at a time.
Repeated and perfected in our way.
Then finally, when our muscle memory tells our real memory we can do more..
Wave after wave.
Until the size of the wave is no longer relevant.
To try another wave takes grit.
Grit is mostly deciding to keep taking action.
Action is the enemy of fear.
noun: glitch; plural noun: glitches
1. a sudden surge of current. Usually a temporary malfunction or irregularity of equipment. A brief or sudden interruption or surge.
A glitch as we see them in everyday life is something like a misfire or a temporary set back. They tend to be a quick snafu, a mishap, or a flaw. The point is that the nature of a glitch in the traditional sense is that it can be stabilized rapidly. The remediation of a likely glitch occurs so fast that we do not call it a problem.
At least that is how most glitches work.
We see a new era of glitches popping up as we gaze from a macro perspective on the unravelling of traditional business support beams across the world.
We have decided to call these malfunctions Check Mate Glitches. These glitches occur when a company makes a decision that has the potential to take them out. Our philosophy is that in this economic environment of hyper connectivity and mass awareness that it is our own decisions that will yield us the highest probability of winning or loosing.
Businesses are placing themselves in a positions where the marketplace says “Check Mate” and their game ends. This does not happen because the internet is evil. The internet is neither good nor bad in nature. Only humans bring nature to the table. With this in mind, a company makes a decision and that decision then goes live for the world to see.
The internet will expedite your good decisions which make up great brand stories.
The internet will also expose bad decision and share that story at lightning speed.
Either way, the stories you create are composed from the series of decisions you make.
All of these stories will travel on the word of mouth express train that is the internet.
Word will travel fast and then it will loom there as long as word of mouth keeps it suspended in googles most seen content algorithm for capturing attention. The looming nature of what uses to be a bad decision that could be covered up gives the Check Mate Glitch its longer duration.
It is the length of story exposure that your decision initiates that will ultimately place you in the vulnerable check mate position.
Let’s apply this to a real world situation:
We have seen a trend bubbling up for a few years amongst businesses that spend a lot of money on changing their branding. Unfortunately this trend is just getting warmed up and it will likely put some long time key players in a check mated position faster than if they did nothing.
First, lets talk about branding.
Branding is far more than a logo. Branding is the feelings that are triggered in the marketplace as a collective when we see your logo. In this way a new logo for a brand does nothing more than bring awareness to what stories you are putting out for the marketplace to feel out.
Click Here for an article and a deeper break down example of a decision gone wrong.
For the short cut-keep reading.
To summarize the article above:
Paying 250K in 2018 to a company outside of the state you represent is a bad story to have looming over your organization. Another bad decision that this branding represents is a decision making process that keeps blowing our minds. Companies seem to have this instinctual to get their new website, branding, or whatever from a company whose proposition value is “we make this for all companies in your industry”. In other words, you may have a hard time getting the better logo made in your industry when the company you pay $250k to does ALL the logos in the industry. How did you think you could stand out when you are buying a supposedly stand out product from a company that literally would go out of business if they delivered you something different from their other clients?
How to avoid the Check Mate Glitch factor:
Think about everything you do as if it was being done in front of a live audience of millions of people who will judge you on everything that they see.
It is important to think this way because that is exactly what is happening-many of you just do not realize it yet.
Next we will talk about how to use the Check Mate Glitch to your brands favor. Good news, there is a ton of upside to this if you are willing to do what is necessary to lead the pack.
Written by: Alexandra Gretter CEO, CDM Think Tank
#strikeamatch #cdmthinktank #raleighbusiness
Soon we will put 2018 on our documents and it will feel new.
Why does the conclusion of one calendar for the beginning of another hold so much of our attention?
Why do we anticipate coming of a new year with such hopeful possibility?
Is this time of year more magical in its influence over us than any other time?
Reality exists in your mind before you will see it in your life.
We have nominated the coming of a new year as special in our culture.
We have decided to make it special.
The New Decision:
What if you didn’t reserve this positive outlook for one time of year?
What if you decided that every day you would feel the newness of the traditional New Years optimism?
Is it possible to think this way?
Here is the truth:
You can start every day with the same refreshed perception of your future.
It is as simple as deciding to practice being optimistic and energetic.
Here is the mindset:
Every hour is new.
Every day and every minute.
Why celebrate just once a year?
What good is it?
Why isn’t it enough to say we are always in a position to do what we want?
I believe it is enough and I believe you deserve to feel powerful every day.
The new year starts in September, March, April, January and other months depending on the culture you observe.
Do we magically change as a human that day?
No, we don’t.
We can be better as we go.
Here is a darker and more urgent truth about life:
The best New Years resolution goals live in the graveyard. Unrealized dreams because they were always put off for the new year.
You are alive.
Take a hold of your every day and race it until nightfall.
Take control of your goals by acting on them.
Know that a goal is just a dream unless you act.
The happiest I have ever been is now.
I am my own boss.
I own my decisions.
I accept the challenges that come as part of my journey.
I have decided not need a new year.
I have accepted being in a constant state of gratitude because it is the way to greatness.
I have no competition outside of myself.
I am in control of my journey because I can always make different decisions.
I steer the course.
Today and every day.
Soon we will put 2018 on our documents.
Happy New Years will be said.
Resolutions will be made.
Resolutions will broken…but not by you.
If we want something different to happen we must:
Lower our tolerance for making excuses.
Work actively and with purpose towards discovering answers to problems, then go to work on them.
Solutions based thinking leads to productivity, wealth, happiness, success and sales.
When we place blame we have jumped on the hamster wheel.
This does not mean that someone or something is not to blame.
It just means the activity of “blame” does more damage to our productivity than quitting.
When we blame our hope is diminished.
Instead, consider what happened
No, it was not ideal.
No it was not a happy ending.
We have to remind ourselves that every beginning starts because something else has ended.
There is no more work to be done on the past.
We have to accept it as done and learning from it.
After we accept it, we must immediately move on.
Do we know anyone who has dwelled on a past event for years and experienced feelings of hope from dwelling?
To get more we must make our inner voice our advocate instead of our adversary.
Use experiences as lessons and resist making past events the justification for putting walls up.
One situation that ended badly does not have to indicate that all future situations will end the same way.
The reason we feel like we keep experiencing the same old results is because we EXPECT to experience the same result because of the emotional damage from the first bad ending.
Thoughts become things.
That which we anticipate.
That which we dwell on will happen.
That can be very good or very bad.
Next time something goes wrong, we will vow to let it be.
Actively decided to let it go.
Actively decide we will believe in our own tenacity.
We will not just get back up physically…
Get back up on the inside.
Have you ever noticed that the last person you extend your forgiveness to is yourself?
When someone hurts us, we immediately need to hear “I am sorry”.
There is a healing property in the words “I was wrong”.
As humans, we forgive others if we hear “I am sorry” or “I was wrong”.
We just don’t… forgive ourselves when we make a mistake.
Most golden rules advise that we should forgive the people in our lives that have mistreated us.
When did that start not including us too?
You are a person in your own life after all.
It is in our best interest and the interest of those around us to extend forgiveness and positive self-talk.
I have found this works best when you say it out loud.
You are the only person you have to spend every moment of your life with.
You may as well be friends.
I find that the better I am to myself, the better I can be for other people.
We promise to be good partners to the people we work with and live with.
It is a good habit to practice on us what we promise to others.
When you forgive yourself you free yourself up to be generous again.
When you are feeling generous you are out there trying and doing.
That is when all good things happen.