The rules of competition fade when the competition gets personal.
Competition yields the best results when people compete to deliver a fair deal to the consumer.
A win-win-win.
This is true because ultimately the consumer makes the rules so long as they have options when choosing products and services.

The goal should always be to create a win-win-win situation for you, your client, and the other people involved.
Showing the customer a clear win-win scenario by being your partner will give you the best odds for being picked.
With that in mind, you must constantly gauge what is going on in a situation to determine what tactics should be implemented to ensure everyone involved wins.
You should always ask yourself: what does the client need and how can I give them what they need upfront. 


The truth about abundance:
The fewer the resources, the more cooperation you want to display.
The more abundant the resources, the more competitive you may be able to be. (Depending on what side you are on)
In most situations, both cooperation and competitive negotiating will yield the best results.

Big Hack: when things get personal – get generous.

Look out for these warning signs:

  1. Perceived as a spiteful jab rather than a fair fight for “the win-win”.
  2. When a competition begins to feel like a fight for a win-lose…
  3. You sense you are engaging in a competition for who has the biggest ego.                          Pride.
    Me… Not you.
    It is mine… You can not have it.
    I don’t care… It is the principal.
    Me. Me. Me…

    Cooperation is a fundamental component to healthy and productive competition.
    When pride enters the situation you can bet that logical reasoning and any shot of a win-win-win situation have been eliminated as a potential outcome. 

Here is the answer to keeping competition healthy:

Listen to each other. Get empathetic and generous. Prove you have listened by repeating what you heard and how YOU interpreted what you heard.
Use the word “cooperate”.
Say that you want to cooperate with the other person.

If you can’t cooperate, it is appropriate to ask yourself why.

And the why is usually a lopsided deal where someone does not receive fairness.
Then say you want a win-win result. 

The consumer gravitates towards people who they feel they can trust. 

We are living in the age of the internet where transparency makes a faulty moral base easy to detect.

Focus on giving more than you expect to receive.

Connect people to the fairest outcome.

Connect with people by meeting their perspectives with an open mind and by showing them you acknowledge their opinion.

There is no faking empathy. The strong silent type is getting crushed by the professionals who are willing to do the emotional labor of saying “talk to me I want to hear you.”

The greatest competitors are master cooperators.

Humble thy self.

#strikeamatch #onyou #empathy

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